Advertising And Sales on This Blog

Advertisment for the 1913 Encyclopedia Britannica


I've had the first time in a while to just look at the news today. Most of it is slightly off putting. I wish they had some more positive news going on in the world.

I went into my storefronts sections and erased all of my commission junction storefronts. They seem to be a waste of time. I got 353 impressions but no sales. I think if this was advertising impressions, I might have made a small amount of money. Straight advertising might work better than attempting to sell things.

The other option is to find some really unique book or book related items to sell.

I still haven't made a single sale from Powells. I am still going to use it as an information source for the books I've read. People are looking at the books list, but not buying a single thing. Again, if it had been advertising, it might have worked better. Sponsorship might work better.

I also went into my Amazon storefront and found no sales. A big $0. So I am not making money on this blog. I have to go back and think about what I am going to do. I will be looking at those wicked places which give ad sponsorship. I might try something different with my reviews. Almost all of the review sites I have looked at have a picture of the book with a link embedded to Amazon. I might join the herd and do this. Most people don't seem to mind this because the picture adds to the review.

I think people will like this blog better with less advertising links. A lot of people hate advertising in blogs.

Maybe, I'll take some time and even look at places like Problogger and John Chow. Scary to think of it. I was reading Problogger a minute ago.

I still haven't gotten the book I have on hold on the business of blogging. Maybe, this is meant to be a personal hobby. I am really enjoying doing this. It has helped me improve my writing tremendously.

I was looking at some marketing blogs and found something fairly entertaining. Marketing Deviant has translated The Art of War into a business poem which is kind of interesting. It follows the same tradition of using classic military books as strategy books for business like Musashi's, The Art of War.

http://marketingdeviant.com/wp-content/uploads/2007/12/art-of-war-poem-ebook.pdf

I've put in some little Amazon picture boxes of books. Please let me know if this works for you.

No Barriers for Entry In Small Scale Bookselling.

Secondhand Bookseller on the Quai Voltaire in Paris, France, 1821. In a way, it hasn't changed much.

Someone told me about http://www.bookwise.com/ a network marketing company for books. It was quite interesting. It looks like tupperware for books. There are two ways this would work, you would sell the books as an affiliate, or you would buy the books at a discount and resell them to customers. What is interesting about this scheme is that you are an independent contractor, a contract employee of the company. The contract looks very complicated. There is no storefront involved. I can imagine someone having book parties much like tupperware parties where they invite groups of people over to look at their small selection of books.

I can imagine a small group of ladies getting together to look at the latest Danielle Steel, or Debbie Macomber books. Maybe, they would pick up a small glossy catalog with a few of the latest titles. I wonder if the top seller would get a minivan instead of a pink cadillac like they give for their top sales people at Avon.

Another thing which is coming up is the electronic book kiosk. Apparently http://www.ondemandbooks.com/ is planning on setting up kiosks to print some titles on demand at a variety of libraries. All it requires is a PDF file which is fed into a book production setup. It produces a trade paperback style book at a cost of approximately a penny a page.

Of course, book vending machines are not new. Although, I don't have a picture of it, the Japanese have book vending machines in their subways in many places. Maxi Livres in France just started selling books in vending machines for approximately $2.45 in American dollars. They are supposed to have a wide variety of books available.
http://www.msnbc.msn.com/id/9005718/

It doesn't take that much to sell books from a vending machine. The University of Iowa has sold both zines and handmade books directly from standard vending machines, The Aramark 111-112 snack machine will do it. This is an article on it.
http://www.futureofthebook.com/stories/storyReader$356

I was looking through the google images on book vending machines. Apparently, they aren't as uncommon as I thought. I saw images of them from Scotland, Sao Paolo, Barcelona, France, and Japan. It must only be a unique phenomena here in the United States.

After digging a little more, I found an example of a company with specifications for a book vending maching in Ireland. I wonder why it has not come here to America. It would be a very nice import. I can imagine it in subways and at the airport. The company is called Novel Idea.
http://www.novel-idea-vending.com/spec.html

If you really think about it, it does not take much to sell books in the real world as well. A table at a flea market isn't that expensive, and if you sell from a table in the street, it costs very little. Vendors on Manhattan's sidewalks are the bane of the local bookstores. They just need a tax id and a vendors license which is much cheaper than rent.

The Manhattan book street vendors also have a reputation for theft. A person can ask some Manhattan street vendors for a new book in a day which if you think about it, is not possible if they are using a regular distributor like Baker and Taylor or Ingram. Please buy from your bookstore, not the street vendors. It saves the bookstore money on broken windows and keeps them in business.

After a while, if the person is good enough at selling, they move from the street to the flea markets and eventually their own store. This usually doesn't happen. Selling books on the streets in Manhattan is a great way to end up nowhere.

Although, I've heard that selling hot dogs or morning coffee and bagels in Manhattan is not a bad way to make money if you are tough enough for it.

Of course, it is even easier on the internet. There are numerous affiliate programs for selling books. You can sell using Amazon.com or Powells.com which I am doing, or any of a number of other affiliate programs.

There are also various places where you can put together a back list of books to sell. For $25.00 a month you can set up an account on ABEbooks for up to 500 books. It is very easy to sell through their site. http://www.abebooks.com/docs/Sell/ . Alibris another service costs about the same amount and also sells music and films.

There are effectively no barriers to entry to start a small book storefront on the internet. If you only have a few books, you can simply put them up on ebay or another auction site to sell.