A lot of people think "You cannot judge a book by its cover." This can be a very misleading statement. Many people collect books just for their covers. Most science fiction and pulp art comes from book and magazine covers. Many people collect hardcover and paperback books just for their cover art. Kelly Freas, J. Allen St. John, Donato Giancola, and Michael Whelan are a few of the artists who people buy just for the cover art. Also some people buy old pulp magazines just for the cover art as well, things like The Spider Master of Men, Famous Detective, the Shadow, Astounding and other magazines are often purcheased just to have the cover art.
A books cover is the most valuable part of a book for a collector. This is because it is the most ephemeral part of the book and the hardest part to preserve. Most very old books have long since lost their covers. It follows that people wrap the covers in plastic to protect them. There is an odd corollary. It seems that bookstores and collectible shops can charge a premium for things wrapped in plastic. This is true for both comic books, magazines, and even paperbacks.
If you find a book that is not wrapped in plastic, it is usually much cheaper.
The cover of a book is also the first thing which a person sees when they are going to buy a book. Usually, they have to select the book from a large variety of other books. This makes it very important for the cover to stand out from a bunch of other books. This means if you are attempting to sell a book take a minute and see how your book stands out from five or ten other books at five feet, at ten feet, and at twenty feet. You really want your titles to be visible in the bookstore and display window. If you can see a books cover in the window of a bookstore while you are driving by in a busy city, then you know your cover is visible.
Up close you should be able to read the title clearly and the author clearly of the book. There should be some blank space to put a label on the spine for libraries, also there should be a place where you can put a sale sticker on the cover without disrupting the cover art. The spine should have the title of the book and the author easily readable from the side. If the spine title is not very readable people will have trouble finding it in libraries and bookstores.
Something that bothers collectors and booksellers is false aging marks or pictures that include wrinkles and stains on the cover to make the book look old. Collectors want their books to look absolutely clean. Dealers want their books to appear new so they can sell them as new.
Some thoughts on displays. It is good to mix up the size of different books from regular to size to quarto. Putting larger books in the back makes sense. Also laying down some larger books to break up the pattern of the display is a good idea. Colored cloth or felt which is the opposite color of the books being displayed provides an excellent background. Also mixing media, adding in videos and audiobooks can make a dispaly more interesting.
These are just a few thoughts on cover art. People really do judge a book by its cover. They then usually read the inside blurb on the cover flaps which summarizes the book. This is often done as part of the first stage of editing. Sometimes the books blurbs don't exactly match the contents, because they are written too early in the editing process. Also, the photo of the author is usually retouched to make the author look better. I usually take the recommendation sentences with a grain of salt, they are usually marketing statements.
It is not until they have looked at the cover and the inside flaps that they look at the inside of the book. Most people like to read the first chapter of a book before they decide to buy the book. However, some of the more old fashioned bookstores won't let them. You can look, but you can't read. This makes the cover even more important. Also, some people are too rushed, so first impressions count.
Anyways, I am enjoying the Bonehunters by Steven Erickson. I am still reading it. My favorite part so far is when Leoman of the Flails leads the Malazan army into a fire trap with burning oil, collapsing buildings, and berserk warriors. The fire trap turns into a firestorm and some of the heros of the novel have to escape underground through the warrens to get out. Lots of action.
I am going to go to a bookstore today and look at books. Exciting for me, maybe not so exciting for you, but still probably an interesting experience.
I thought about visiting Macy's because they are giving away Shrek dolls with every $35 dollar purchase. Maybe I'll get some underwear and socks... Ah, the appeal of mass media.
Anyways, today, I went to the mall, had a bite to eat, then went to the local Barnes and Noble, like many places we do not have a local independent bookstores. The chains and the giant web merchants have killed most of them. I bought one paperback, A Feast for Crows, book four of the Song of Ice and Fire Series. This series is #1 on the Internet Top 100 SF/Fantasy list. http://gurge.com/amd/top100. The first three books of the series are really excelent. I look forward to reading the fourth.
I also took some notes and placed holds at the library on Heavens Net is Wide by Lian Hearn, Odyssey by Jack McDevitt, the graphic novel, part of Stephen King's Gunslinger series, the Gunslinger Born. Most of the time I don't buy a lot of books when I visit bookstores.
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